The style of the shop needed to reflect the fashionable personality of the people who frequented Maboneng. Utilising industrial elements such as mesh and rebar mixed with steel treated to appear raw this trend shop came together. The new brief was to replicate it in their new space located in Parkhurst, updating the current designs and providing a turnkey solution to give the white box shop some TLC.
With the knowledge gained from the previous shop the biggest issue at hand was the floor of the shop. Having been badly screened by the previous tenant the floor needed a lot of attention and a hardier solution for the sealing of the floor was needed. As the new space was a lot slimmer so the design of the fittings needed to be edited so that the products could be effectively displayed creating maximum impact when entering.
The floor was stripped and all loose screed was removed, patched and coated with factory floor paint to give the ageing floor strength. The added benefit of the paint is that it is non marking, hardwearing making it the ultimate solution for a space that has high foot traffic. To increase the visibility of product from the entrance, the clothing rails were angled at 10 degrees allowing the shirts at the back of the rail to be easily viewed. Similar thinking was applied to the cap displays that were angled at 15 degrees to show off the distinctive imagery that Goorin hats are famous for.